Phase Three is a movement that fuses the attitude of streetwear with the raw energy of sport. 

Driven by identity and performance, P3 aims to lead a new era of athletic expression. 

Built on authentic sport experiences and fueled by bold, disruptive style, Phase Three was born to challenge athletic cultural norms and represent athletes with bold personalities.

PHASE ONE

Built on authentic sport experiences

PHASE TWO

Shaped by disruptive streetwear

PHASE THREE

Fusing the raw energy of sport with the cultural disruption of streetwear –driven by identity and performance

We are firm believers in producing with intention and awareness. Throughout our production process, we hold key priorities that will continue to evolve as we grow and learn.

1. Quality, Durability & Multifunctionality

Our number one priority is delivering high-quality garments built for optimal durability. Our customers and community deserve products that outperform their environments and last — without falling apart. This isn't just about satisfaction; it's one of the most meaningful things clothing production can do for sustainability: extending a product's lifespan as long as possible. We also design for multifunctionality, aiming for pieces that perform and endure through elite athletic activity as well as casual, everyday moments.

2. Sustainability

As we grow within this massive industry, we're committed to continually improving our impact on the environment and the planet. We're not perfect, but we will always strive to learn and reduce the footprint of our production. Whenever quality and performance aren't compromised, we choose natural fabrics over synthetic, polyester-based alternatives — a choice that benefits both the skin and the planet by reducing unnecessary use of petroleum-based materials.

3. Safe & Ethical Production

As we navigate the vast landscape of suppliers, we're constantly seeking out the best practices in clothing production. We partner only with verified manufacturers who hold certifications meeting ethical labor standards, as well as proper safety standards for the chemicals used in fabric washing.